Logos

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Logos

Espira

Espira is a consulting company. The client did not want an actual mark. He wanted the logo to be intertwined within the type; though it was expressed he wanted an arrow somehow incorporated into his identity. Through my research, I landed on the thought that a consulting company is all about refocusing businesses. The objective is that the dot of the "i" has been turned into the arrow and is gradually coming into focus also representing movement.